Through an automated e-mail funnel using LeadPages and Drip, prospects could RSVP for our Open House and view the schedule for the event. My Cost Per Lead was $2.52 and the Customer Acquisition Cost was $3.30, resulting in 13 new clients in January 2019. This was a 5% increase in headcount and a minimum ROI of $1166.10.
I started with two different ads to A/B Test. I targeted females between the ages of 22 and 60 located in Pflugerville, Hutto, Round Rock, Georgetown and Austin. I also drove a retargeting effort for those that had visited our website in the past 90 days. A/B Testing revealed it was worth more bang for my buck to use Ad #1 as shown along with the web retargeting.
When potential new clients would click the link, they would be taken to this landing page:
Once they filled out the contact form they were taken to a Thank You Page and automatically triggered into an e-mail campaign through Drip.
E-mail #1-
E-mail #2 –
Here are the results of that campaign-
