Kate evetts
Hello
I’m delighted to meet you!
About
I am an Austin-area Digital Marketing and Demand Generation leader with a passion for full-funnel, multi-channel marketing, content creation, and testing and optimization. I am also a passionate advocate for women in and out of the workplace with a history of giving time to Diversity, Equity and Inclusion initiatives. Browse my portfolio to see excerpts of my writing, hear success stories of A/B testing and conversion rate optimization, and see examples of my public speaking engagements, paid social advertising, conversational marketing, and more. Excited to connect!
Building an Employee Amplification Program from the Ground Up
While a brand can have a powerful network, imagine the extended network of your employees! A branded post on LinkedIn might reach 1k-3k people on a good day, but if your employees are engaging with branded and thought leadership content that reach is exponential. It’s a lot more than asking them to share blog posts, […]
Targeting Your Key Audience with LinkedIn
Ahhhh, LinkedIn. The safe space for B2B social media marketers in a sea of advertising platforms meant for e-commerce. Here we get to target by title, company, company size, industry, years of experience, seniority, and so much more. When your buying cycle is long and the product costs (potentially) tens of thousands of dollars, there […]
Driving Influence with Facebook Ads
Let’s be clear: Facebook can be a hard sell to a B2B tech leader. It is a platform very much designed with B2C in mind that focuses conversion optimization and ad formats on e-commerce. So, how did I drive a 54% ROAS in the inaugural 8 months of launching Facebook as an ad platform in […]
Building a Remarketing Audience with Reddit Ads
Reddit ads are a cheap(er) click, and, if the subreddit has enough people, go to a very specific targeted audience. It’s one of the few platforms where the main purpose is to self-identify with groups and interests instead of create a social network from your profile. This means you can get ads in front people […]
Competitive Analysis and Industry Insights with Social Listening
The world is living online, especially post-pandemic. Even B2B companies, which might have traditionally ignored social media as a meaningful way to build community and advertise their products, have turned to Twitter, LinkedIn, Reddit, YouTube and even Instagram and Facebook to tell their value story. With so much living online, we can cull meaningful and […]
Qualifying Prospects and Lifting Conversion Rates with Drift
Conversational marketing has become a pillar of a web visitor’s experience. In my current role, Drift drove 15% of our originated growth team pipeline and influenced 8.8% of existing opportunities business-wide in 2021. The ability to use information we already know about a visitor, or prospect, and engage with them specific to their need has […]
I’d love to connect! Fill out the Contact Form or find me on social media.