While a brand can have a powerful network, imagine the extended network of your employees! A branded post on LinkedIn might reach 1k-3k people on a good day, but if your employees are engaging with branded and thought leadership content that reach is exponential. It’s a lot more than asking them to share blog posts, though!
In May of 2021 social sharing and amplification platform, EveryoneSocial, asked me to speak on the basics of how to build a successful employee amplification program in which employees are sharing the right content in the right way to best represent themselves as credible professionals as well as amplify your brand. Watch the video here: