{"id":24,"date":"2018-10-23T14:06:19","date_gmt":"2018-10-23T14:06:19","guid":{"rendered":"https:\/\/themify.me\/demo\/themes\/ultra-portfolio\/?page_id=8"},"modified":"2021-12-14T16:49:24","modified_gmt":"2021-12-14T16:49:24","slug":"home","status":"publish","type":"page","link":"https:\/\/kateevetts.com\/home\/","title":{"rendered":"Home"},"content":{"rendered":"<p><\/p>\n<p><\/p>\n\n<div id=\"themify_builder_content-24\" data-postid=\"24\" class=\"themify_builder_content themify_builder_content-24 themify_builder\">\n\n    \n\t<!-- module_row -->\n\t<div  data-anchor=\"hello\" id=\"hello\" class=\"themify_builder_row module_row clearfix fullcover tb_section-hello module_row_0 themify_builder_24_row module_row_24-0 tb_d7d63b2 module_row_section\">\n\t    \t    <div class=\"row_inner col_align_middle\" >\n\t\t\t<div  class=\"module_column tb-column col4-2 first tb_24_column module_column_0 module_column_24-0-0 tb_39ce1e4\" >\n\t    \t    \t        <div class=\"tb-column-inner\">\n\t\t    \n\n    <!-- module fancy heading -->\n    <div  class=\"module module-fancy-heading fancy-heading-24-0-0-0  wow fadeIn  tb_k70n146\">\n        <h1 class=\"fancy-heading themify-text-left\">\n        <span  class=\"main-head\">\n            Kate evetts        <\/span>\n        <span class=\"sub-head\">\n                    <\/span>\n\n        <\/h1>\n    <\/div>\n    <!-- \/module fancy heading -->\n\n\n\n<!-- module text -->\n<div  class=\"module module-text text-24-0-0-1  repeat  wow fadeInLeftBig  tb_a05631d\">\n        <div  class=\"tb_text_wrap\">\n    <h1>Hello<\/h1>    <\/div>\n<\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  class=\"module module-text text-24-0-0-2  repeat   tb_8c5f530\">\n        <div  class=\"tb_text_wrap\">\n    <h4 class=\"p1\"><span class=\"s1\">I&#8217;m delighted to meet you!<\/span><\/h4>    <\/div>\n<\/div>\n<!-- \/module text -->\n\n\n\n    <!-- module buttons -->\n    <div  class=\"module module-buttons buttons-24-0-0-3   normal solid squared tb_6282c3b\">\n        \t<div class=\"module-buttons\">\n                            <div class=\"module-buttons-item  buttons-horizontal\">\n\t\t    \t\t\t<a href=\"#portfolio\" class=\"ui builder_button\" >\n\t\t    \t\t    \t\t\t<span>See Portfolio<\/span>\n\t\t    \t\t    \t\t\t<\/a>\n\t\t                    <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n\t        <\/div>\n\t    \t<\/div>\n\t\t<div  class=\"module_column tb-column col4-2 last tb_24_column module_column_1 module_column_24-0-1 tb_55c9ffe\" >\n\t    \t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\n\t<!-- module_row -->\n\t<div  data-anchor=\"about\" id=\"about\" class=\"themify_builder_row module_row clearfix repeat tb_section-about module_row_1 themify_builder_24_row module_row_24-1 tb_a8abec0 module_row_section\">\n\t    \t    <div class=\"row_inner col_align_middle direction-rtl\"   data-desktop_dir=\"rtl\" data-tablet_dir=\"rtl\" data-tablet_landscape_dir=\"rtl\">\n\t\t\t<div  class=\"module_column tb-column col4-2 last tb_24_column module_column_0 module_column_24-1-0 tb_5d22010\" >\n\t    \t    \t        <div class=\"tb-column-inner\">\n\t\t    \n\n<!-- module text -->\n<div  class=\"module module-text text-24-1-0-0  repeat   tb_gtpm548\">\n        <div  class=\"tb_text_wrap\">\n    <h2 style=\"text-align: left;\">About<\/h2>    <\/div>\n<\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  class=\"module module-text text-24-1-0-1  repeat   tb_6997c6c\">\n        <div  class=\"tb_text_wrap\">\n    <p class=\"p1\"><span class=\"JsGRdQ\">I am an Austin-area Digital Marketing and Demand Generation leader with a passion for full-funnel, multi-channel marketing, content creation,<\/span> <span class=\"JsGRdQ\">and testing and optimization. I am also a passionate advocate for women in and out of the workplace with a history of giving time to Diversity, Equity and Inclusion initiatives. Browse my portfolio to see excerpts of my writing, hear success stories of A\/B testing and conversion rate optimization, and see examples of my public speaking engagements, paid social advertising, conversational marketing, and more. Excited to connect!<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\n\n\n\n    <!-- module buttons -->\n    <div  class=\"module module-buttons buttons-24-1-0-2   normal solid squared tb_ig4j548\">\n        \t<div class=\"module-buttons\">\n                            <div class=\"module-buttons-item  buttons-horizontal\">\n\t\t    \t\t\t<a href=\"#contact\" class=\"ui builder_button\" >\n\t\t    \t\t    \t\t\t<span>Contact<\/span>\n\t\t    \t\t    \t\t\t<\/a>\n\t\t                    <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module buttons -->\n\n\t        <\/div>\n\t    \t<\/div>\n\t\t<div  class=\"module_column tb-column col4-2 first tb_24_column module_column_1 module_column_24-1-1 tb_5fef5e0 repeat\" >\n\t    \t    \t        <div class=\"tb-column-inner\">\n\t\t    \n\n    <!-- module image -->\n    <div  class=\"module module-image image-24-1-1-0 drop-shadow image-center   hide-mobile tb_23fca6a\" data-parallax-element-speed=\"1\" data-parallax-element-reverse=\"1\">\n                <div class=\"image-wrap\">\n                            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/IMG_0798-1-683x1024-417x600.jpg\" width=\"417\" height=\"600\" class=\" wp-post-image wp-image-246\" alt=\"IMG_0798 (1)\" \/>            \n                        <\/div>\n            <!-- \/image-wrap -->\n        \n        \n        <\/div>\n    <!-- \/module image -->\n\n\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\n\t<!-- module_row -->\n\t<div  data-anchor=\"portfolio\" id=\"portfolio\" class=\"themify_builder_row module_row clearfix repeat fullheight fullwidth tb_section-portfolio module_row_2 themify_builder_24_row module_row_24-2 tb_bac5ddf module_row_section\">\n\t    \t    <div class=\"row_inner col_align_middle\" >\n\t\t\t<div  class=\"module_column tb-column col-full first tb_24_column module_column_0 module_column_24-2-0 tb_99626e3\" >\n\t    \t    \t        <div class=\"tb-column-inner\">\n\t\t    \n\n    <!-- module post -->\n    <div  class=\"module module-portfolio portfolio-24-2-0-0  tb_6ca8cdd\">\n                <div class=\"builder-posts-wrap clearfix loops-wrapper portfolio  grid3 overlay no-gutter\">\n            \n\n<article id=\"portfolio-254\" class=\"post clearfix portfolio-post cat-15 cat-12 post-254 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-branding-culture portfolio-category-social-media has-post-title no-post-date has-post-category has-post-tag has-post-comment has-post-author \">\n\t\n            <a href=\"https:\/\/kateevetts.com\/home\/project\/building-an-employee-amplification-program-from-the-ground-up\/\" data-post-permalink=\"yes\" style=\"display: none;\"><\/a>\n    \n\t\n\t\n\t\t\t\t\t\n\t\n\t\n\t\t\n\t\t\t<figure class=\"post-image \">\n\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/building-an-employee-amplification-program-from-the-ground-up\/\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Amplification1-500x500.jpeg\" width=\"500\" height=\"500\" class=\" wp-post-image wp-image-255\" alt=\"Amplification1\" srcset=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Amplification1-500x500.jpeg 500w, https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Amplification1-150x150.jpeg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\n\t\n\t\t\t\n\t\n\t<div class=\"post-content\">\n\n\t\t\n\t\t\t<div class=\"disp-table\">\n\t\t\t\t<div class=\"disp-row\">\n\t\t\t\t\t<div class=\"disp-cell valignmid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-meta entry-meta\">\n\t\t\t\t\t\t\t\t<span class=\"post-category\"><a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/branding-culture\/\" rel=\"tag\">Branding + Culture<\/a> <span class=\"separator\">\/<\/span> <a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/social-media\/\" rel=\"tag\">Social Media<\/a> <\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-title entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/building-an-employee-amplification-program-from-the-ground-up\/\">Building an Employee Amplification Program from the Ground Up<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\n\t\t<div class=\"entry-content\">\n\n\t\t\t\n\t\t\t\t<p>While a brand can have a powerful network, imagine the extended network of your employees! A branded post on LinkedIn might reach 1k-3k people on a good day, but if your employees are engaging with branded and thought leadership content that reach is exponential. It&#8217;s a lot more than asking them to share blog posts, [&hellip;]<\/p>\n\n\t\t\t\n\t\t<\/div><!-- \/.entry-content -->\n\n\t\t\n\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- \/.disp-cell -->\n\t\t\t\t<\/div>\n\t\t\t\t<!-- \/.disp-row -->\n\t\t\t<\/div>\n\t\t\t<!-- \/.disp-table -->\n\t\t\n\t<\/div>\n\t<!-- \/.post-content -->\n\n\t<\/article>\n<!-- \/.post -->\n\n\n<article id=\"portfolio-250\" class=\"post clearfix portfolio-post cat-18 cat-12 post-250 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-paid-media portfolio-category-social-media has-post-title no-post-date has-post-category has-post-tag has-post-comment has-post-author \">\n\t\n            <a href=\"https:\/\/kateevetts.com\/home\/project\/targeting-your-key-audience-with-linkedin\/\" data-post-permalink=\"yes\" style=\"display: none;\"><\/a>\n    \n\t\n\t\n\t\t\t\t\t\n\t\n\t\n\t\t\n\t\t\t<figure class=\"post-image \">\n\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/targeting-your-key-audience-with-linkedin\/\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Look-alike-tergeting-1024x581-500x500.jpeg\" width=\"500\" height=\"500\" class=\" wp-post-image wp-image-253\" alt=\"Look-alike-tergeting\" srcset=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Look-alike-tergeting-1024x581-500x500.jpeg 500w, https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Look-alike-tergeting-150x150.jpeg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\n\t\n\t\t\t\n\t\n\t<div class=\"post-content\">\n\n\t\t\n\t\t\t<div class=\"disp-table\">\n\t\t\t\t<div class=\"disp-row\">\n\t\t\t\t\t<div class=\"disp-cell valignmid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-meta entry-meta\">\n\t\t\t\t\t\t\t\t<span class=\"post-category\"><a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/paid-media\/\" rel=\"tag\">Paid Media<\/a> <span class=\"separator\">\/<\/span> <a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/social-media\/\" rel=\"tag\">Social Media<\/a> <\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-title entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/targeting-your-key-audience-with-linkedin\/\">Targeting Your Key Audience with LinkedIn<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\n\t\t<div class=\"entry-content\">\n\n\t\t\t\n\t\t\t\t<p>Ahhhh, LinkedIn. The safe space for B2B social media marketers in a sea of advertising platforms meant for e-commerce. Here we get to target by title, company, company size, industry, years of experience, seniority, and so much more. When your buying cycle is long and the product costs (potentially) tens of thousands of dollars, there [&hellip;]<\/p>\n\n\t\t\t\n\t\t<\/div><!-- \/.entry-content -->\n\n\t\t\n\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- \/.disp-cell -->\n\t\t\t\t<\/div>\n\t\t\t\t<!-- \/.disp-row -->\n\t\t\t<\/div>\n\t\t\t<!-- \/.disp-table -->\n\t\t\n\t<\/div>\n\t<!-- \/.post-content -->\n\n\t<\/article>\n<!-- \/.post -->\n\n\n<article id=\"portfolio-240\" class=\"post clearfix portfolio-post cat-18 cat-12 post-240 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-paid-media portfolio-category-social-media has-post-title no-post-date has-post-category has-post-tag has-post-comment has-post-author \">\n\t\n            <a href=\"https:\/\/kateevetts.com\/home\/project\/driving-influence-with-facebook-ads\/\" data-post-permalink=\"yes\" style=\"display: none;\"><\/a>\n    \n\t\n\t\n\t\t\t\t\t\n\t\n\t\n\t\t\n\t\t\t<figure class=\"post-image \">\n\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/driving-influence-with-facebook-ads\/\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Facebook-Remarketing-500x500.png\" width=\"500\" height=\"500\" class=\" wp-post-image wp-image-241\" alt=\"Facebook-Remarketing\" srcset=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Facebook-Remarketing-500x500.png 500w, https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/Facebook-Remarketing-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\n\t\n\t\t\t\n\t\n\t<div class=\"post-content\">\n\n\t\t\n\t\t\t<div class=\"disp-table\">\n\t\t\t\t<div class=\"disp-row\">\n\t\t\t\t\t<div class=\"disp-cell valignmid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-meta entry-meta\">\n\t\t\t\t\t\t\t\t<span class=\"post-category\"><a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/paid-media\/\" rel=\"tag\">Paid Media<\/a> <span class=\"separator\">\/<\/span> <a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/social-media\/\" rel=\"tag\">Social Media<\/a> <\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-title entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/driving-influence-with-facebook-ads\/\">Driving Influence with Facebook Ads<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\n\t\t<div class=\"entry-content\">\n\n\t\t\t\n\t\t\t\t<p>Let\u2019s be clear: Facebook can be a hard sell to a B2B tech leader. It is a platform very much designed with B2C in mind that focuses conversion optimization and ad formats on e-commerce. So, how did I drive a 54% ROAS in the inaugural 8 months of launching Facebook as an ad platform in [&hellip;]<\/p>\n\n\t\t\t\n\t\t<\/div><!-- \/.entry-content -->\n\n\t\t\n\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- \/.disp-cell -->\n\t\t\t\t<\/div>\n\t\t\t\t<!-- \/.disp-row -->\n\t\t\t<\/div>\n\t\t\t<!-- \/.disp-table -->\n\t\t\n\t<\/div>\n\t<!-- \/.post-content -->\n\n\t<\/article>\n<!-- \/.post -->\n\n\n<article id=\"portfolio-234\" class=\"post clearfix portfolio-post cat-18 cat-12 post-234 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-paid-media portfolio-category-social-media has-post-title no-post-date has-post-category has-post-tag has-post-comment has-post-author \">\n\t\n            <a href=\"https:\/\/kateevetts.com\/home\/project\/building-a-remarketing-audience-with-reddit\/\" data-post-permalink=\"yes\" style=\"display: none;\"><\/a>\n    \n\t\n\t\n\t\t\t\t\t\n\t\n\t\n\t\t\n\t\t\t<figure class=\"post-image \">\n\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/building-a-remarketing-audience-with-reddit\/\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/reddit-logo-1024x576-500x500.png\" width=\"500\" height=\"500\" class=\" wp-post-image wp-image-239\" alt=\"reddit logo\" srcset=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/reddit-logo-1024x576-500x500.png 500w, https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/reddit-logo-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\n\t\n\t\t\t\n\t\n\t<div class=\"post-content\">\n\n\t\t\n\t\t\t<div class=\"disp-table\">\n\t\t\t\t<div class=\"disp-row\">\n\t\t\t\t\t<div class=\"disp-cell valignmid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-meta entry-meta\">\n\t\t\t\t\t\t\t\t<span class=\"post-category\"><a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/paid-media\/\" rel=\"tag\">Paid Media<\/a> <span class=\"separator\">\/<\/span> <a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/social-media\/\" rel=\"tag\">Social Media<\/a> <\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-title entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/building-a-remarketing-audience-with-reddit\/\">Building a Remarketing Audience with Reddit Ads<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\n\t\t<div class=\"entry-content\">\n\n\t\t\t\n\t\t\t\t<p>Reddit ads are a cheap(er) click, and, if the subreddit has enough people, go to a very specific targeted audience. It\u2019s one of the few platforms where the main purpose is to self-identify with groups and interests instead of create a social network from your profile. This means you can get ads in front people [&hellip;]<\/p>\n\n\t\t\t\n\t\t<\/div><!-- \/.entry-content -->\n\n\t\t\n\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- \/.disp-cell -->\n\t\t\t\t<\/div>\n\t\t\t\t<!-- \/.disp-row -->\n\t\t\t<\/div>\n\t\t\t<!-- \/.disp-table -->\n\t\t\n\t<\/div>\n\t<!-- \/.post-content -->\n\n\t<\/article>\n<!-- \/.post -->\n\n\n<article id=\"portfolio-228\" class=\"post clearfix portfolio-post cat-17 cat-12 post-228 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-analytics-and-reporting portfolio-category-social-media has-post-title no-post-date has-post-category has-post-tag has-post-comment has-post-author \">\n\t\n            <a href=\"https:\/\/kateevetts.com\/home\/project\/competitive-analysis-and-industry-insights-with-social-listening\/\" data-post-permalink=\"yes\" style=\"display: none;\"><\/a>\n    \n\t\n\t\n\t\t\t\t\t\n\t\n\t\n\t\t\n\t\t\t<figure class=\"post-image \">\n\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/competitive-analysis-and-industry-insights-with-social-listening\/\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/ear-1024x576-500x500.png\" width=\"500\" height=\"500\" class=\" wp-post-image wp-image-232\" alt=\"ear\" srcset=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/ear-1024x576-500x500.png 500w, https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/ear-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\n\t\n\t\t\t\n\t\n\t<div class=\"post-content\">\n\n\t\t\n\t\t\t<div class=\"disp-table\">\n\t\t\t\t<div class=\"disp-row\">\n\t\t\t\t\t<div class=\"disp-cell valignmid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-meta entry-meta\">\n\t\t\t\t\t\t\t\t<span class=\"post-category\"><a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/analytics-and-reporting\/\" rel=\"tag\">Analytics and Reporting<\/a> <span class=\"separator\">\/<\/span> <a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/social-media\/\" rel=\"tag\">Social Media<\/a> <\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-title entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/competitive-analysis-and-industry-insights-with-social-listening\/\">Competitive Analysis and Industry Insights with Social Listening<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\n\t\t<div class=\"entry-content\">\n\n\t\t\t\n\t\t\t\t<p>The world is living online, especially post-pandemic. Even B2B companies, which might have traditionally ignored social media as a meaningful way to build community and advertise their products, have turned to Twitter, LinkedIn, Reddit, YouTube and even Instagram and Facebook to tell their value story. With so much living online, we can cull meaningful and [&hellip;]<\/p>\n\n\t\t\t\n\t\t<\/div><!-- \/.entry-content -->\n\n\t\t\n\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- \/.disp-cell -->\n\t\t\t\t<\/div>\n\t\t\t\t<!-- \/.disp-row -->\n\t\t\t<\/div>\n\t\t\t<!-- \/.disp-table -->\n\t\t\n\t<\/div>\n\t<!-- \/.post-content -->\n\n\t<\/article>\n<!-- \/.post -->\n\n\n<article id=\"portfolio-219\" class=\"post clearfix portfolio-post cat-16 post-219 portfolio type-portfolio status-publish has-post-thumbnail hentry portfolio-category-conversational-marketing has-post-title no-post-date has-post-category has-post-tag has-post-comment has-post-author \">\n\t\n            <a href=\"https:\/\/kateevetts.com\/home\/project\/qualifying-prospects-and-lifting-conversion-rates-with-drift\/\" data-post-permalink=\"yes\" style=\"display: none;\"><\/a>\n    \n\t\n\t\n\t\t\t\t\t\n\t\n\t\n\t\t\n\t\t\t<figure class=\"post-image \">\n\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/qualifying-prospects-and-lifting-conversion-rates-with-drift\/\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/image-24-1024x506-500x500.png\" width=\"500\" height=\"500\" class=\" wp-post-image wp-image-223\" alt=\"image (24)\" srcset=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/image-24-1024x506-500x500.png 500w, https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/image-24-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t<\/figure>\n\n\t\t\n\t\n\t\t\t\n\t\n\t<div class=\"post-content\">\n\n\t\t\n\t\t\t<div class=\"disp-table\">\n\t\t\t\t<div class=\"disp-row\">\n\t\t\t\t\t<div class=\"disp-cell valignmid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"post-meta entry-meta\">\n\t\t\t\t\t\t\t\t<span class=\"post-category\"><a href=\"https:\/\/kateevetts.com\/home\/portfolio-category\/conversational-marketing\/\" rel=\"tag\">Conversational Marketing<\/a> <\/span>\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-title entry-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/kateevetts.com\/home\/project\/qualifying-prospects-and-lifting-conversion-rates-with-drift\/\">Qualifying Prospects and Lifting Conversion Rates with Drift<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\n\t\t\n\t\t<div class=\"entry-content\">\n\n\t\t\t\n\t\t\t\t<p>Conversational marketing has become a pillar of a web visitor&#8217;s experience. In my current role, Drift drove 15% of our originated growth team pipeline and influenced 8.8% of existing opportunities business-wide in 2021. The ability to use information we already know about a visitor, or prospect, and engage with them specific to their need has [&hellip;]<\/p>\n\n\t\t\t\n\t\t<\/div><!-- \/.entry-content -->\n\n\t\t\n\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<!-- \/.disp-cell -->\n\t\t\t\t<\/div>\n\t\t\t\t<!-- \/.disp-row -->\n\t\t\t<\/div>\n\t\t\t<!-- \/.disp-table -->\n\t\t\n\t<\/div>\n\t<!-- \/.post-content -->\n\n\t<\/article>\n<!-- \/.post -->\n        <\/div><!-- .builder-posts-wrap -->\n                    <\/div>\n    <!-- \/module post -->\n    \n\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\n\t<!-- module_row -->\n\t<div  data-anchor=\"contact\" id=\"contact\" class=\"themify_builder_row module_row clearfix repeat fullwidth tb_section-contact module_row_3 themify_builder_24_row module_row_24-3 tb_4baf482 module_row_section\">\n\t    \t    <div class=\"row_inner col_align_middle gutter-none\" >\n\t\t\t<div  class=\"module_column tb-column col3-2 first tb_24_column module_column_0 module_column_24-3-0 tb_ef9b042 repeat\" >\n\t    <div class=\"builder_row_cover\"><\/div>\t    \t        <div class=\"tb-column-inner\">\n\t\t    <script type=\"text\/javascript\">\n\t\t\t\t\t\t\t\t\tvar id =\"contact-css\";\n\t\t\t\t\t\t\t\t\tif(document.getElementById(id)===null){\n\t\t\t\t\t\t\t\t\t    var link = document.createElement(\"link\");\n\t\t\t\t\t\t\t\t\t    link.rel=\"stylesheet\";\n\t\t\t\t\t\t\t\t\t    link.type=\"text\/css\";\n\t\t\t\t\t\t\t\t\t    link.id=id;\n\t\t\t\t\t\t\t\t\t    link.href=\"https:\/\/kateevetts.com\/home\/wp-content\/plugins\/builder-contact\/assets\/style.min.css?ver=1.3.5\";\n\t\t\t\t\t\t\t\t\t    document.body.appendChild(link);\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t<\/script>\n\n    <!-- module contact -->\n    <div  id=\"contact-24-3-0-0\" class=\"module module-contact contact-24-3-0-0 contact-animated-label   tb_60f54a9\">\n        \n        \n        <form action=\"https:\/\/kateevetts.com\/home\/wp-admin\/admin-ajax.php\" class=\"builder-contact\" id=\"contact-24-3-0-0-form\" method=\"post\">\n            <div class=\"contact-message\"><\/div>\n\t    <div class=\"builder-contact-fields\">\n\t                    <div class=\"builder-contact-field builder-contact-field-name builder-contact-text-field\" data-order=\"\">\n                    <label class=\"control-label\" for=\"contact-24-3-0-0-contact-name\"><span class=\"tb-label-span\">Your Name <\/span><\/label>\n                    <div class=\"control-input\">\n                        <input type=\"text\" name=\"contact-name\" placeholder=\"\" id=\"contact-24-3-0-0-contact-name\" value=\"\" class=\"form-control\" \/>\n                    <\/div>\n                <\/div>\n\t    \t                    <div class=\"builder-contact-field builder-contact-field-email builder-contact-text-field\" data-order=\"\">\n                    <label class=\"control-label\" for=\"contact-24-3-0-0-contact-email\"><span class=\"tb-label-span\">Your Email <\/span><\/label>\n                    <div class=\"control-input\">\n                        <input type=\"text\" name=\"contact-email\" placeholder=\"\" id=\"contact-24-3-0-0-contact-email\" value=\"\" class=\"form-control\"  \/>\n                    <\/div>\n                <\/div>\n\t    \t                        <div class=\"builder-contact-field builder-contact-field-subject builder-contact-text-field\" data-order=\"\">\n                        <label class=\"control-label\" for=\"contact-24-3-0-0-contact-subject\"><span class=\"tb-label-span\">Subject<\/span> <span class=\"required\">*<\/span><\/label>\n                        <div class=\"control-input\">\n                            <input type=\"text\" name=\"contact-subject\" placeholder=\"\" id=\"contact-24-3-0-0-contact-subject\" value=\"\" class=\"form-control\" required \/>\n                        <\/div>\n                    <\/div>\n       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<\/div>\n                <\/div>\n            <\/div>\n            <script type=\"text\/html\" class=\"builder-contact-form-data\">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<\/script>\n            <script type=\"text\/javascript\">\n\t\t\t\t\/\/ To load orders instantly, even don't wait for document ready\n\t\t\t\t(function($){\n\t\t\t\t\tvar mylist = $('#contact-24-3-0-0').first().find('.builder-contact-fields'),\n                                            listitems = mylist.children('div').get();\n\n\t\t\t\t\tlistitems.sort(function (a, b) {\n\t\t\t\t\t\tvar compA = $(a).attr('data-order') ? parseInt( $(a).attr('data-order') ) : $(a).index(),\n                                                    compB = $(b).attr('data-order') ? parseInt( $(b).attr('data-order') ) : $(b).index();\n\t\t\t\t\t\treturn ( compA < compB ) ? -1 : ( compA > compB ) ? 1 : 0;\n\t\t\t\t\t});\n\t\t\t\t\t$.each(listitems, function (idx, itm) {\n\t\t\t\t\t\tmylist.append(itm);\n\t\t\t\t\t});\n\t\t\t\t})(jQuery);\n\t\t\t<\/script>\n        <\/form>\n\n            <\/div>\n    <!-- \/module contact -->\n\n\t        <\/div>\n\t    \t<\/div>\n\t\t<div  class=\"module_column tb-column col3-1 last tb_24_column module_column_1 module_column_24-3-1 tb_caedd54 repeat\" >\n\t    \t    \t        <div class=\"tb-column-inner\">\n\t\t    \n\n<!-- module text -->\n<div  class=\"module module-text text-24-3-1-0  repeat   tb_dd7fa2e\">\n        <div  class=\"tb_text_wrap\">\n        <\/div>\n<\/div>\n<!-- \/module text -->\n\n\n\n<!-- module text -->\n<div  class=\"module module-text text-24-3-1-1  repeat   tb_b27d822\">\n        <div  class=\"tb_text_wrap\">\n    <p>I&#8217;d love to connect! Fill out the Contact Form or find me on social media.\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->\n\n\n\n    <!-- module icon -->\n    <div  class=\"module module-icon icon-24-3-1-2  xlarge circle icon_horizontal icon_position_left  tb_1ec816d\">\n        \t<div class=\"module-icon\">\n                            <div class=\"module-icon-item\">\n                                            <a href=\"https:\/\/instagram.com\/kateevetts\" rel=\"noopener\" target=\"_blank\">\n                                                                            <i class=\"ti-instagram ui transparent\"><\/i>\n                                                                                                <\/a>\n                                    <\/div>\n                            <div class=\"module-icon-item\">\n                                            <a href=\"https:\/\/themify.me\/\">\n                                                                                                                        <\/a>\n                                    <\/div>\n                            <div class=\"module-icon-item\">\n                                            <a href=\"http:\/\/www.linkedin.com\/in\/kate-evetts\" rel=\"noopener\" target=\"_blank\">\n                                                                            <i class=\"fa fa-linkedin ui transparent\"><\/i>\n                                                                                                <\/a>\n                                    <\/div>\n                            <div class=\"module-icon-item\">\n                                                                                                            <\/div>\n                    <\/div>\n    <\/div>\n    <!-- \/module icon -->\n\n\t        <\/div>\n\t    \t<\/div>\n\t\t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kate evetts Hello I&#8217;m delighted to meet you! See Portfolio About I am an Austin-area Digital Marketing and Demand Generation leader with a passion for full-funnel, multi-channel marketing, content creation, and testing and optimization. I am also a passionate advocate for women in and out of the workplace with a history of giving time to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"builder_content":"<h1>Kate evetts<br\/><\/h1>\n<h1>Hello<\/h1>\n<h4>I'm delighted to meet you!<\/h4>\n<a href=\"#portfolio\" > See Portfolio <\/a>\n<h2 style=\"text-align: left;\">About<\/h2>\n<p>I am an Austin-area Digital Marketing and Demand Generation leader with a passion for full-funnel, multi-channel marketing, content creation, and testing and optimization. I am also a passionate advocate for women in and out of the workplace with a history of giving time to Diversity, Equity and Inclusion initiatives. Browse my portfolio to see excerpts of my writing, hear success stories of A\/B testing and conversion rate optimization, and see examples of my public speaking engagements, paid social advertising, conversational marketing, and more. Excited to connect!<\/p>\n<a href=\"#contact\" > Contact <\/a>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kateevetts.com\/home\/wp-content\/uploads\/2021\/12\/IMG_0798-1-683x1024-417x600.jpg\" width=\"417\" height=\"600\" alt=\"IMG_0798 (1)\" \/>\n\n<form action=\"https:\/\/kateevetts.com\/home\/wp-admin\/admin-ajax.php\" id=\"contact-0--form\" method=\"post\"> <label for=\"contact-0--contact-name\">Your Name <\/label> <input type=\"text\" name=\"contact-name\" placeholder=\"\" id=\"contact-0--contact-name\" value=\"\" \/> <label for=\"contact-0--contact-email\">Your Email <\/label> <input type=\"text\" name=\"contact-email\" placeholder=\"\" id=\"contact-0--contact-email\" value=\"\" \/> <label for=\"contact-0--contact-subject\">Subject *<\/label> <input type=\"text\" name=\"contact-subject\" placeholder=\"\" id=\"contact-0--contact-subject\" value=\"\" required \/> <label for=\"contact-0--contact-message\">Message *<\/label> <textarea name=\"contact-message\" placeholder=\"\" id=\"contact-0--contact-message\" rows=\"8\" cols=\"45\" required><\/textarea> <button type=\"submit\"> Send <\/button> <\/form>\n\n<p>I'd love to connect! 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